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Madison Reed, eSalon launch men's hair color.
July 7, 2020
By: Happi Staff
The coronavirus lockdown spurred women to do-it-themselves when it came time to color their hair. At the height of the pandemic lockdown, Madison Reed's new customer volume increased 12 times, and Founder and CEO Amy Errett predicts the company’s top line for 2020 will be more than double that of 2019. All that color wasn't lost on gray-haired men either. This month, Madison Reed and eSalon will launch DIY hair color for men. Errett acknowledged that the popularity of the quarantin...
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